Too many people hate their bras. I did too. In 2021, I spent $4,000 on 50 bras. Not one of them fit.
So I got certified as a professional bra fitter, and found out I was a 28D, a size I could never find in stores. I wasn’t the exception. Around half of people’s true bra sizes never make it onto a shelf.
I decided to start Radical.
I started with an everyday wire-free bra and free private fittings in gym locker rooms, office meeting rooms, and café bathrooms across the Bay. I watched people stand a little taller the moment they put on a bra that finally fit.
Since then I’ve fit more than 500 people: moms, breast cancer survivors, daughters, grandmothers, people whose bodies have changed for all the reasons bodies do.
Then strangers across the country started emailing and DMing me. They sent photos of bras that dug in, gapped, rode up, or made them bleed. I wrote back with recommendations, and heard back from many of them in their Radical bras.
That’s when it clicked. If I could fit someone from a photo, I could fit anyone, anywhere.
Every one of those fittings taught me the same thing: two people with the same measurements can need completely different bras. Shape, tissue, and what you like in a bra all count.
So Radical starts with your body. We take your measurements, learn your shape and tissue, and build your fit spec. Then we make your bra from it.
Custom has always meant expensive and slow. We’re using technology to make it something everyone can have.
Radical is built on the premise of radical self-love. What purer way to do that than to say f*** settling, especially for the basics.
AshleyFounder, Radical
