Everyone deserves
radical self-love.

Too many people hate their bras. I did too.

In 2021, I spent $4,000 on 50 bras. Not one of them fit.

I got certified as a professional bra fitter and discovered I was a 28D, a size I could never find in stores. I wasn't the exception. Around half of people's true bra sizes never make it onto a shelf.

I decided to start Radical.

I started by releasing an everyday wire-free bra that comes in over 100 sizes.

I offered free private bra fittings with my first line in gym locker rooms, office meeting rooms, and café bathrooms across the Bay. I watched people stand a little taller the moment they put on a bra that finally fit right.

Then strangers across the country started emailing and DMing me.

They sent photos of bras that dug in, gapped, rode up, or made them bleed. I wrote back with recommendations, and had many positive responses from people in their Radical bras.

That's when it clicked.

If I could fit someone from a photo, I could make expert bra fitting available to anyone, anywhere.

So I built the Radical app.

Take a quick scan, find your true size, and get a bra designed for your exact fit. No tape measure. All done in under two minutes.

Radical is built on the premise of radical self-love. What purer way to do that than to say f*** settling, especially for the basics.