Radical ("we", "us", or "our") operates wearingradical.com. This Privacy Policy explains how we collect, use, and share information about you when you visit our website, use our Fit Finder, or purchase our products.
1. Information We Collect
- Account and order information: When you place an order, we collect your name, email address, shipping address, and payment information (processed securely by Shopify Payments — we never store full card numbers).
- Fit Finder responses: If you use our Fit Finder quiz, we may collect your self-reported bra size, brand, style preferences, and fit assessment answers. This data is used solely to provide your size recommendation.
- Communications: If you sign up for our email list or "Notify Me" alerts, we store your email address to send you updates and back-in-stock notifications.
- Browsing data: We automatically collect standard log data including your IP address, browser type, pages visited, and referring URLs via Shopify's analytics and any third-party analytics tools we use.
- Cookies: We use cookies and similar technologies for session management, analytics, and (if you opt in) marketing. See Section 5 for details.
2. How We Use Your Information
- To process and fulfill your orders, including sending order confirmations and tracking updates
- To provide your Fit Finder size recommendation
- To send marketing emails if you have opted in (you can unsubscribe at any time)
- To send back-in-stock or restock notifications you have requested
- To improve our website, products, and customer experience
- To comply with legal obligations
3. Third-Party Sharing
We share your information with the following categories of third parties:
- Shopify Inc.: Our e-commerce platform processes payments and stores order data. See Shopify's Privacy Policy.
- Payment processors: Stripe, Shop Pay, and other payment providers process transactions securely.
- Shipping carriers: We share your shipping address with carriers (USPS, UPS, FedEx) to fulfill your order.
- Email marketing: We may use a third-party email service (e.g., Klaviyo) to send marketing communications.
- Analytics: We may use Google Analytics or similar tools to understand how visitors use our site. These tools may collect pseudonymous data.
We do not sell your personal information to third parties.
4. Data Retention
We retain your order information for as long as required by law (typically 7 years for tax purposes). Email subscribers are retained until you unsubscribe. You may request deletion of your personal data by emailing hello@wearingradical.com.
5. Cookies
Our website uses cookies for the following purposes:
- Essential cookies: Required for the site to function (e.g., shopping cart session). Cannot be disabled.
- Analytics cookies: Help us understand how visitors use the site. You can opt out via your browser settings or the cookie banner.
- Marketing cookies: Used to deliver relevant advertising. Only set with your consent.
6. Your Rights
Depending on where you live, you may have the right to access, correct, or delete your personal data, opt out of certain data uses, or receive a copy of your data. California residents have additional rights under CCPA. To exercise any of these rights, email hello@wearingradical.com.
7. Security
We use industry-standard security measures to protect your data. All payment transactions are encrypted via SSL and processed by PCI-compliant payment processors.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated effective date.
9. Contact Us
Questions about this Privacy Policy? Contact us at hello@wearingradical.com.
